Born out of the insight that there was a big lack of eco and fairtrade fashion, House of Organic’s vision was to change the image of eco-fashion and ethically responsible production. The idea for the web shop was to showcase House of Organic’s products but also their own artistic style. I worked closely with co-founder Tor Söderin to digitalize his vision for the House of Organic logo. The site needed to carry on this sense of high fashion, artistic style and breaking the mold of “a webshop with eco-friendly clothing”.
View the finished website here.