My flexibility in style and technique while maintaining design consistency are among my greatest assets. Capturing, conveying and building on an existing brand identity are practiced capabilities. This versatility has been shaped theoretically through my BA in Product Design (3D objects, as opposed to web/digital) as well as practically through my professional experience. I can work within the guidelines of a Graphic Manual or construct projects from the ground up.
Analyzing the language of design, what it communicates through text and layout, is a passion, a passtime and a finely tuned skill. I have refined my abilities to boil these messages down to their most essential form. My personal style is built on this scaled down and straight forward style. While I personally tend towards the simplistic, professionally I deliver diverse designs tailored to the project.